All Posts

A collection of past posts and content

Euphoria

Jun 3, 2026

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1 min read

How Labrinth's Music Became Part of Euphoria's Brand

The fan reaction to his absence reveals how sound can shape a show's identity.

Alyssa Edwards

Social Media

May 22, 2026

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2 min read

Do We Even Speak English Anymore?

Exploring how internet culture is reshaping the way we communicate.

Emelia Maher

Spotify Wrapped

May 20, 2026

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2 min read

Spotify Wrapped Turned Data Into Personality

How Spotify turned listening data into a yearly identity ritual people willingly advertise for free.

Alexis Bozeman

Influencer Culture

May 19, 2026

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2 min read

Addison Rae Rebrand

Exploring Addison Rae’s transition from TikTok influencer to pop artist.

Emelia Maher

Gen Z Marketing

Brands Are Trying to Sound Like Your Weirdest Mutual

May 18, 2026

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2 min read

Brands Are Trying to Sound Like Your Weirdest Mutual

How brands turn niche internet language into personality, and why “relatable” can collapse into cringe fast.

Alexis Bozeman

Sci-Fi

Why Project Hail Mary Got Its Marketing Right

May 15, 2026

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2 min read

Why Project Hail Mary Got Its Marketing Right

How Project Hail Mary turns science fiction into an easy sell by using curiosity, isolation, and survival stakes to make a massive story feel emotionally simple.

Alexis Bozeman, +1

Celebrity News

May 14, 2026

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1 min read

Chalamet Cancelled

Timothée Chalamet’s controversial take on classical art raises bigger questions about culture, relevance, and the future of entertainment.

Kelly Hogan

Red Carpet

The Met Gala Isn’t Just About Fashion Anymore

May 12, 2026

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2 min read

The Met Gala Isn’t Just About Fashion Anymore

How the Met Gala turns fashion into a public argument about taste, status, celebrity, and who gets to define the theme.

Alyssa Edwards

Status Symbols

The Internet’s New Favorite Trend: Not Buying Anything

May 8, 2026

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2 min read

The Internet’s New Favorite Trend: Not Buying Anything

How Stanley cups went from practical reusable bottles to status-coded collectibles, and what that says about overconsumption, identity, and the way social media turns “useful” products into trends.

Kelly Hogan

Technology and Society

AI Ads, Fake Content, and Why People Start DistrustingThem

May 7, 2026

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2 min read

AI Ads, Fake Content, and Why People Start DistrustingThem

How AI-Generated Advertising Is Changing Consumer Trust and Perception

Emelia Maher

Athlete branding

Serena Williams, GLP-1s, and the New Health Marketing Playbook

May 5, 2026

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3 min read

Serena Williams, GLP-1s, and the New Health Marketing Playbook

How Serena Williams’ GLP-1 partnership reveals the tricky balance between health marketing, celebrity trust, and body image backlash in a culture already exhausted by weight-loss discourse.

Alexis Bozeman

Notification Spam

+12

Shein, Child Labor, and Why People Stop Buying

May 4, 2026

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2 min read

Shein, Child Labor, and Why People Stop Buying

A look at how people’s views of a brand’s ethics affect what they choose to buy, even when the product stays the same.

Emelia Maher

Digital Media

Apr 30, 2026

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2 min read

Paying for Snap Memories?

When Snapchat monetizes Memories, it doesn’t feel like a new feature- it feels like losing something you already had.

Emelia Maher

dupe

Apr 30, 2026

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2 min read

Dupe Culture Turned the “Look for Less” Into the Look

How dupe culture turned buying the cheaper version into a smarter, more stylish status signal, and why paying full price now sometimes looks less aspirational than getting the same look for less.

Alexis Bozeman, +1

Euphoria

Apr 28, 2026

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2 min read

Euphoria and the New Luxury TV Machine

How Euphoria has evolved from a TV drama into a fashion spectacle that shapes trends, drives brand obsession, and turns every new look into cultural currency.

Alexis Bozeman

Coachella

Apr 25, 2026

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2 min read

Bieberchella

A breakdown of Justin Bieber’s two completely different Coachella performances- and how audience reactions reveal the psychology of expectations, comparison, and perceived value.

Emelia Maher

Digital Media

Apr 24, 2026

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2 min read

The Trisha Paytas Rebrand

An analysis of how Trisha Paytas shifted from controversy-driven content to a stabilized lifestyle brand, highlighting how platform dynamics, audience turnover, and strategic consistency can reshape a creator’s public image over time.

Michael David Rosario-Muriel

Tiktok trends

Apr 24, 2026

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1 min read

Theory, Packaged for the Algorithm

How TikTok has turned ordinary thoughts, habits, and emotional patterns into neatly branded “theories” that feel insightful, instantly shareable, and just structured enough for people to adopt as personal truth.

Alexis Bozeman

Celebrity News

Timothée Chalamet, CHEATING on Kylie Jenner?

Apr 21, 2026

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2 min read

Timothée Chalamet, CHEATING on Kylie Jenner?

A deep dive into how selective framing and viral moments shape public perception, using Timothée Chalamet and Kylie Jenner’s relationship as a case study in modern media narratives.

Emelia Maher

Notification Spam

Apr 17, 2026

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3 min read

Notifications Are Out of Control

How modern app notifications have evolved from helpful nudges into relentless, attention-hungry interruptions- and why it’s starting to push users away instead of pulling them in.

Emelia Maher

All Posts

A collection of past posts and content

How Labrinth's Music Became Part of Euphoria's Brand

Do We Even Speak English Anymore?

Spotify Wrapped Turned Data Into Personality

Addison Rae Rebrand

Brands Are Trying to Sound Like Your Weirdest Mutual

Why Project Hail Mary Got Its Marketing Right

Chalamet Cancelled

The Met Gala Isn’t Just About Fashion Anymore

The Internet’s New Favorite Trend: Not Buying Anything

AI Ads, Fake Content, and Why People Start DistrustingThem

Serena Williams, GLP-1s, and the New Health Marketing Playbook

Shein, Child Labor, and Why People Stop Buying

Paying for Snap Memories?

Dupe Culture Turned the “Look for Less” Into the Look

Euphoria and the New Luxury TV Machine

Bieberchella

The Trisha Paytas Rebrand

Theory, Packaged for the Algorithm

Timothée Chalamet, CHEATING on Kylie Jenner?

Notifications Are Out of Control

sent news