All Posts

A collection of past posts and content

Brand Activism

Should Companies Take Political Stances?

Jul 14, 2026

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2 min read

Should Companies Take Political Stances?

How political stances became part of modern brand strategy.

Michael David Rosario-Muriel

Attention Economy

How Movie Theaters Became One of Marketing's Last Captive Audiences

Jul 11, 2026

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2 min read

How Movie Theaters Became One of Marketing's Last Captive Audiences

As people become better at avoiding ads, movie theaters have become one of the last places brands can still guarantee attention.

Alyssa Edwards

Marketing

Jul 10, 2026

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2 min read

Why Brands Are Trying to Become People

How brands use meme marketing to build personality, earn attention, and stay memorable when audiences are not actively shopping.

Michael David Rosario-Muriel

Business Psychology

How Marketing Sells Expectations, Not Just Products

Jul 9, 2026

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2 min read

How Marketing Sells Expectations, Not Just Products

The marketing placebo effect reveals how expectations can influence satisfaction just as much as the product itself.

Kelly Hogan

Marketing

Jul 8, 2026

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2 min read

The Business of Being Fit

How social media turned fitness into a business built on identity, aesthetics, and personal branding.

Kelly Hogan

Advertising

When Does Marketing Become Manipulation?

Jul 7, 2026

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3 min read

When Does Marketing Become Manipulation?

The psychology behind marketing is powerful- but where does influence end and manipulation begin?

Michael David Rosario-Muriel

Album Release

How Drake Turned ICEMAN Into a Cultural Event Before it Even Released

Jul 2, 2026

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2 min read

How Drake Turned ICEMAN Into a Cultural Event Before it Even Released

How Drake’s ICEMAN rollout shows that mystery, scarcity, and cultural timing can turn a music release into a full-scale marketing event.

Michael David Rosario-Muriel

Invincible

Is Amazon Trading Animation Quality for Audience Attention?

Jul 1, 2026

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2 min read

Is Amazon Trading Animation Quality for Audience Attention?

The controversy isn't just about animation. It's about the cost of keeping audiences engaged.

Michael David Rosario-Muriel

Influencer Marketing

Jun 30, 2026

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2 min read

Why Audience Trust Matters More Than Ever in Influencer Marketing

How the James Charles Spirit Airlines backlash reveals why audiences react more strongly to perceived cruelty than controversy itself.

Kelly Hogan

Notification Spam

The Millennial vs. Gen Z Meme Said What Every Marketer Already Knew

Jun 26, 2026

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3 min read

The Millennial vs. Gen Z Meme Said What Every Marketer Already Knew

How generational expectations are forcing brands to trade polished marketing for proof-driven trust.

Alyssa Edwards

Loss Aversion

From Casinos to Tiktok: The Marketing Behind Brands And Gambling

Jun 25, 2026

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2 min read

From Casinos to Tiktok: The Marketing Behind Brands And Gambling

How gambling psychology shapes the apps, games, and platforms we use every day.

Kelly Hogan

Social Media

Jun 24, 2026

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2 min read

How Out of Touch CEOs Damage Brand Trust

How executive disconnect turns everyday brand mistakes into larger trust problems.

Kelly Hogan

Influencer Marketing

Audience First, Show Second: The Marketing Story Behind SLOMW

Jun 23, 2026

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2 min read

Audience First, Show Second: The Marketing Story Behind SLOMW

The reality show that proved audiences are the best marketing team.

Alyssa Edwards

Framing

Spirit Airlines Accidentally Mastered Rage Marketing

Jun 20, 2026

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2 min read

Spirit Airlines Accidentally Mastered Rage Marketing

How Spirit Airlines became more appreciated after people realized the “bad” cheap option was still better than having no cheap option at all.

Michael David Rosario-Muriel

Tiktok trends

How TikTok Turned the Clean Girl Aesthetic Into a Consumer Identity

Jun 18, 2026

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1 min read

How TikTok Turned the Clean Girl Aesthetic Into a Consumer Identity

How TikTok transformed the clean girl aesthetic from a beauty trend into a consumer identity people use to signal success, discipline, and self-improvement.

Kelly Hogan

Social Media

How Beauty Marketing Turned Growing Up Into a Product

Jun 17, 2026

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2 min read

How Beauty Marketing Turned Growing Up Into a Product

The “Sephora Kids” trend shows how social media and beauty brands are making growing up something kids can buy.

Kelly Hogan

Brand Competition

Jun 16, 2026

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2 min read

Walmart- Who Knew?

How modern app notifications have evolved from helpful nudges into relentless, attention-hungry interruptions- and why it’s starting to push users away instead of pulling them in.

Kelly Hogan

Data Use

How Spotify Made You Do Their Marketing for Them

Jun 15, 2026

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2 min read

How Spotify Made You Do Their Marketing for Them

Spotify turned user data into a shareable experience, proving that the best marketing feels personal, not promotional.

Alyssa Edwards

Kim Kardashian

Jun 13, 2026

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2 min read

How the Kardashians Built the Most Powerful Family Brand in Entertainment

How The Kardashians Mastered Marketing, Influence, And Brand Building To Create Lasting Business Success.

Kelly Hogan

Social Media Trends

How Dirty Soda Shows Brands Can Cash In on Trends They Didn't Create

Jun 12, 2026

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2 min read

How Dirty Soda Shows Brands Can Cash In on Trends They Didn't Create

Dirty soda didn't go mainstream because brands created demand. It went mainstream because brands learned how to monetize it.

Alyssa Edwards

Snapchat

What Instagram Instants Says About How Big Platforms Actually Compete

Jun 11, 2026

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2 min read

What Instagram Instants Says About How Big Platforms Actually Compete

How Instagram is using Snapchat’s playbook to combat social media fatigue.

Alyssa Edwards

All Posts

A collection of past posts and content

Should Companies Take Political Stances?

How Movie Theaters Became One of Marketing's Last Captive Audiences

Why Brands Are Trying to Become People

How Marketing Sells Expectations, Not Just Products

The Business of Being Fit

When Does Marketing Become Manipulation?

How Drake Turned ICEMAN Into a Cultural Event Before it Even Released

Is Amazon Trading Animation Quality for Audience Attention?

Why Audience Trust Matters More Than Ever in Influencer Marketing

The Millennial vs. Gen Z Meme Said What Every Marketer Already Knew

From Casinos to Tiktok: The Marketing Behind Brands And Gambling

How Out of Touch CEOs Damage Brand Trust

Audience First, Show Second: The Marketing Story Behind SLOMW

Spirit Airlines Accidentally Mastered Rage Marketing

How TikTok Turned the Clean Girl Aesthetic Into a Consumer Identity

How Beauty Marketing Turned Growing Up Into a Product

Walmart- Who Knew?

How Spotify Made You Do Their Marketing for Them

How the Kardashians Built the Most Powerful Family Brand in Entertainment

How Dirty Soda Shows Brands Can Cash In on Trends They Didn't Create

What Instagram Instants Says About How Big Platforms Actually Compete

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