Marketing

Reverse Psychology

Jul 18, 2026

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2 min read

Reverse Psychology Marketing is Real, and This Trend Proves It

The "Anyways, here's my outfit today" trend proves the best marketing often doesn't look like marketing at all.

Alyssa Edwards

Marketing

Give Me 10: What One Meme Says About How Love Island Markets Itself

Jul 17, 2026

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2 min read

Give Me 10: What One Meme Says About How Love Island Markets Itself

How Love Island’s “Give Me 10” Moment Became a Viral Meme and Turned Its Audience Into a Marketing Team.

Alyssa Edwards

Social Media

How Love Island Turned Reality TV into a Marketing Machine

Jul 16, 2026

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1 min read

How Love Island Turned Reality TV into a Marketing Machine

The marketing psychology behind Love Island's massive success.

Kelly Hogan

Euphoria

Jul 15, 2026

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2 min read

Euphoria Season Three Didn't Need Your Approval, Just Your Attention

How Euphoria’s Final Season Tests Whether a Once-Defining Show Can Stay Culturally Relevant.

Alyssa Edwards

Brand Activism

Should Companies Take Political Stances?

Jul 14, 2026

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2 min read

Should Companies Take Political Stances?

How political stances became part of modern brand strategy.

Michael David Rosario-Muriel

Marketing

Jul 10, 2026

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2 min read

Why Brands Are Trying to Become People

How brands use meme marketing to build personality, earn attention, and stay memorable when audiences are not actively shopping.

Michael David Rosario-Muriel

Marketing

Jul 8, 2026

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2 min read

The Business of Being Fit

How social media turned fitness into a business built on identity, aesthetics, and personal branding.

Kelly Hogan

Advertising

When Does Marketing Become Manipulation?

Jul 7, 2026

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3 min read

When Does Marketing Become Manipulation?

The psychology behind marketing is powerful- but where does influence end and manipulation begin?

Michael David Rosario-Muriel

Data Use

How Spotify Made You Do Their Marketing for Them

Jun 15, 2026

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2 min read

How Spotify Made You Do Their Marketing for Them

Spotify turned user data into a shareable experience, proving that the best marketing feels personal, not promotional.

Alyssa Edwards

Social Media Trends

How Dirty Soda Shows Brands Can Cash In on Trends They Didn't Create

Jun 12, 2026

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2 min read

How Dirty Soda Shows Brands Can Cash In on Trends They Didn't Create

Dirty soda didn't go mainstream because brands created demand. It went mainstream because brands learned how to monetize it.

Alyssa Edwards

Euphoria

Jun 3, 2026

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1 min read

How Labrinth's Music Became Part of Euphoria's Brand

The fan reaction to his absence reveals how sound can shape a show's identity.

Alyssa Edwards

Marketing

Reverse Psychology Marketing is Real, and This Trend Proves It

Give Me 10: What One Meme Says About How Love Island Markets Itself

How Love Island Turned Reality TV into a Marketing Machine

Euphoria Season Three Didn't Need Your Approval, Just Your Attention

Should Companies Take Political Stances?

Why Brands Are Trying to Become People

The Business of Being Fit

When Does Marketing Become Manipulation?

How Spotify Made You Do Their Marketing for Them

How Dirty Soda Shows Brands Can Cash In on Trends They Didn't Create

How Labrinth's Music Became Part of Euphoria's Brand

Sent News