How TikTok Turned the Clean Girl Aesthetic Into a Consumer Identity
How TikTok transformed the clean girl aesthetic from a beauty trend into a consumer identity people use to signal success, discipline, and self-improvement.
How modern app notifications have evolved from helpful nudges into relentless, attention-hungry interruptions- and why it’s starting to push users away instead of pulling them in.
How Get Ready With Me videos use parasocial relationships, routine intimacy, and social comparison to keep viewers engaged and influence purchasing decisions.
The Internet’s New Favorite Trend: Not Buying Anything
How Stanley cups went from practical reusable bottles to status-coded collectibles, and what that says about overconsumption, identity, and the way social media turns “useful” products into trends.
