Category
Business decisions and founder lessons connected to Marketing.
11 stories
Jeweler Sophie Whitelaw uses social media to show the bespoke process behind her fine jewelry, helping customers understand value, build trust and make informed high-ticket purchases.
Hello Klean built demand for shower filters by teaching customers how hard water could affect hair and skin, connecting an unfamiliar problem to experiences they already recognized.
Robinhood turned early demand for commission-free trading into a referral-driven waitlist, rewarding users with faster access for bringing in friends.
SET Active used its Insiders program to turn enthusiastic customers into trusted launch partners, helping Coastline generate $3.5 million in online sales in 24 hours.
Feel Goods uses organic TikTok content to test marketing ideas before scaling proven concepts through paid advertising, helping the supplement company build an eight-figure business.
Crumbl used a rotating weekly menu, social media conversation, and customer feedback to turn cookies into a recurring reason for customers to return.
Old Spice, Disney, and Slack illustrate how marketing can fail when the product user, buyer, and decision influencers are different people with different priorities.
How businesses can avoid AI “snake oil” by choosing tools that solve clear problems and deliver measurable results.
How Love Island’s “Give Me 10” Moment Became a Viral Meme and Turned Its Audience Into a Marketing Team.
How brands use meme marketing to build personality, earn attention, and stay memorable when audiences are not actively shopping.
How social media turned fitness into a business built on identity, aesthetics, and personal branding.
