Should Companies Take Political Stances?
How political stances became part of modern brand strategy.
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Lessons tagged Brand Strategy.
Every published Sent News story connected to Brand Strategy.
Stories about Brand Strategy
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How Marketing Sells Expectations, Not Just Products
The marketing placebo effect reveals how expectations can influence satisfaction just as much as the product itself.
Is Amazon Trading Animation Quality for Audience Attention?
The controversy isn't just about animation. It's about the cost of keeping audiences engaged.
From Casinos to Tiktok: The Marketing Behind Brands And Gambling
How gambling psychology shapes the apps, games, and platforms we use every day.
The Success Behind New Balance's Rebrand
Exploring how Gen Z, nostalgia, and authenticity helped turn New Balance from uncool to iconic.