Consumer Psychology

Data Use

How Spotify Made You Do Their Marketing for Them

Jun 15, 2026

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2 min read

How Spotify Made You Do Their Marketing for Them

Spotify turned user data into a shareable experience, proving that the best marketing feels personal, not promotional.

Alyssa Edwards

Social Media Trends

How Dirty Soda Shows Brands Can Cash In on Trends They Didn't Create

Jun 12, 2026

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2 min read

How Dirty Soda Shows Brands Can Cash In on Trends They Didn't Create

Dirty soda didn't go mainstream because brands created demand. It went mainstream because brands learned how to monetize it.

Alyssa Edwards

GRWM Psychology

Why Watching Someone Get Ready is So Addicting

Jun 4, 2026

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1 min read

Why Watching Someone Get Ready is So Addicting

How Get Ready With Me videos use parasocial relationships, routine intimacy, and social comparison to keep viewers engaged and influence purchasing decisions.

Kelly Hogan

Gen Z Marketing

Brands Are Trying to Sound Like Your Weirdest Mutual

May 18, 2026

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2 min read

Brands Are Trying to Sound Like Your Weirdest Mutual

How brands turn niche internet language into personality, and why “relatable” can collapse into cringe fast.

Alexis Bozeman

Status Symbols

The Internet’s New Favorite Trend: Not Buying Anything

May 8, 2026

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2 min read

The Internet’s New Favorite Trend: Not Buying Anything

How Stanley cups went from practical reusable bottles to status-coded collectibles, and what that says about overconsumption, identity, and the way social media turns “useful” products into trends.

Kelly Hogan

Athlete branding

Serena Williams, GLP-1s, and the New Health Marketing Playbook

May 5, 2026

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3 min read

Serena Williams, GLP-1s, and the New Health Marketing Playbook

How Serena Williams’ GLP-1 partnership reveals the tricky balance between health marketing, celebrity trust, and body image backlash in a culture already exhausted by weight-loss discourse.

Alexis Bozeman

Notification Spam

+12

Shein, Child Labor, and Why People Stop Buying

May 4, 2026

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2 min read

Shein, Child Labor, and Why People Stop Buying

A look at how people’s views of a brand’s ethics affect what they choose to buy, even when the product stays the same.

Emelia Maher

Consumer Psychology

How Spotify Made You Do Their Marketing for Them

How Dirty Soda Shows Brands Can Cash In on Trends They Didn't Create

Why Watching Someone Get Ready is So Addicting

Brands Are Trying to Sound Like Your Weirdest Mutual

The Internet’s New Favorite Trend: Not Buying Anything

Serena Williams, GLP-1s, and the New Health Marketing Playbook

Shein, Child Labor, and Why People Stop Buying

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