Should Companies Take Political Stances?
How political stances became part of modern brand strategy.
Topic
Lessons tagged Consumer behavior.
Every published Sent News story connected to Consumer behavior.
Stories about Consumer behavior
8 stories
How Marketing Sells Expectations, Not Just Products
The marketing placebo effect reveals how expectations can influence satisfaction just as much as the product itself.
From Casinos to Tiktok: The Marketing Behind Brands And Gambling
How gambling psychology shapes the apps, games, and platforms we use every day.
Audience First, Show Second: The Marketing Story Behind SLOMW
The reality show that proved audiences are the best marketing team.
How TikTok Turned the Clean Girl Aesthetic Into a Consumer Identity
How TikTok transformed the clean girl aesthetic from a beauty trend into a consumer identity people use to signal success, discipline, and self-improvement.
Spotify Wrapped Turned Data Into Personality
How Spotify turned listening data into a yearly identity ritual people willingly advertise for free.
Shein, Child Labor, and Why People Stop Buying
A look at how people’s views of a brand’s ethics affect what they choose to buy, even when the product stays the same.
Theory, Packaged for the Algorithm
How TikTok has turned ordinary thoughts, habits, and emotional patterns into neatly branded “theories” that feel insightful, instantly shareable, and just structured enough for people to adopt as personal truth.