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Spotify Wrapped
+5
May 20, 2026
•
2 min read
How Spotify turned listening data into a yearly identity ritual people willingly advertise for free.
Notification Spam
+12
May 4, 2026
A look at how people’s views of a brand’s ethics affect what they choose to buy, even when the product stays the same.
Tiktok trends
+3
Apr 24, 2026
1 min read
How TikTok has turned ordinary thoughts, habits, and emotional patterns into neatly branded “theories” that feel insightful, instantly shareable, and just structured enough for people to adopt as personal truth.
