The Success Behind New Balance's Rebrand
Exploring how Gen Z, nostalgia, and authenticity helped turn New Balance from uncool to iconic.
Topic
Lessons tagged Marketing Psychology.
Every published Sent News story connected to Marketing Psychology.
Stories about Marketing Psychology
4 stories
How Labrinth's Music Became Part of Euphoria's Brand
The fan reaction to his absence reveals how sound can shape a show's identity.
The Internet’s New Favorite Trend: Not Buying Anything
How Stanley cups went from practical reusable bottles to status-coded collectibles, and what that says about overconsumption, identity, and the way social media turns “useful” products into trends.
Paying for Snap Memories?
When Snapchat monetizes Memories, it doesn’t feel like a new feature- it feels like losing something you already had.
