Netflix Knows Something Most Businesses Don't
Netflix’s historically low monthly churn shows how retaining existing customers can create a more stable foundation for growth than constantly replacing people who cancel.
Topic
Lessons tagged customer retention.
Every published Sent News story connected to customer retention.
Stories about customer retention
5 stories
GoPro Had Millions of Fans—but Not Enough Reasons to Buy Again
GoPro turned customer videos into a powerful acquisition engine, but its durable cameras and a limited market made repeat purchases difficult. The company later built subscriptions around the services customers needed after buying a camera.
Crumbl Shows How to Turn Anticipation Into Repeat Sales
Crumbl used a rotating weekly menu, social media conversation, and customer feedback to turn cookies into a recurring reason for customers to return.
Duolingo Shows How to Make Customers Want to Come Back
Duolingo retains users by making progress worth protecting, tailoring reminders and reducing the effort required to complete a daily lesson.
The Industries That Show How to Recession-Proof Your Business
Healthcare, repair and maintenance illustrate how businesses can build resilience by solving recurring, costly or difficult-to-postpone problems.
