Sci-Fi
+5
May 15, 2026
•
2 min read
Why Project Hail Mary Got Its Marketing Right
How Project Hail Mary turns science fiction into an easy sell by using curiosity, isolation, and survival stakes to make a massive story feel emotionally simple.
dupe
+4
Apr 30, 2026
•
2 min read
Dupe Culture Turned the “Look for Less” Into the Look
How dupe culture turned buying the cheaper version into a smarter, more stylish status signal, and why paying full price now sometimes looks less aspirational than getting the same look for less.
