Why Brands Are Trying to Become People
How brands use meme marketing to build personality, earn attention, and stay memorable when audiences are not actively shopping.
Topic
Lessons tagged internet culture.
Every published Sent News story connected to internet culture.
Stories about internet culture
5 stories
Do We Even Speak English Anymore?
Exploring how internet culture is reshaping the way we communicate.
Spotify Wrapped Turned Data Into Personality
How Spotify turned listening data into a yearly identity ritual people willingly advertise for free.
Bieberchella
A breakdown of Justin Bieber’s two completely different Coachella performances- and how audience reactions reveal the psychology of expectations, comparison, and perceived value.
The Trisha Paytas Rebrand
An analysis of how Trisha Paytas shifted from controversy-driven content to a stabilized lifestyle brand, highlighting how platform dynamics, audience turnover, and strategic consistency can reshape a creator’s public image over time.