Topic

Lessons tagged e-commerce.

Every published Sent News story connected to e-commerce.

Stories about e-commerce

2 stories

Whatnot Shows How to Sell While Customer Interest Is High

Whatnot built a $20 billion livestream marketplace by combining discovery, urgency and checkout in the same moment, reducing the steps between customer interest and purchase.

Alyssa EdwardsSep 23, 2026

Business Strategy3 min read

IKEA Shows How to Spot a Shift in Customer Behavior Before It Costs You

IKEA’s shift from store-first retail to stronger e-commerce shows why businesses should monitor changing customer purchase behavior before declining sales force a response.

Daniel Koong, Kelly HoganSep 12, 2026

Stories about e-commerce

Whatnot Shows How to Sell While Customer Interest Is High

IKEA Shows How to Spot a Shift in Customer Behavior Before It Costs You

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