Stories about Tiktok trends.

Business decisions and founder lessons connected to Tiktok trends.

Latest in Tiktok trends

2 stories

How TikTok Turned the Clean Girl Aesthetic Into a Consumer Identity

How TikTok transformed the clean girl aesthetic from a beauty trend into a consumer identity people use to signal success, discipline, and self-improvement.

Kelly HoganJun 18, 2026

Tiktok trends2 min read

Theory, Packaged for the Algorithm

How TikTok has turned ordinary thoughts, habits, and emotional patterns into neatly branded “theories” that feel insightful, instantly shareable, and just structured enough for people to adopt as personal truth.

Alexis BozemanApr 24, 2026

Latest in Tiktok trends

How TikTok Turned the Clean Girl Aesthetic Into a Consumer Identity

Theory, Packaged for the Algorithm

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