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Stories about Influencer Marketing.

Business decisions and founder lessons connected to Influencer Marketing.

Latest in Influencer Marketing

2 stories

Why Audience Trust Matters More Than Ever in Influencer Marketing

Influencer Marketing3 min read

Why Audience Trust Matters More Than Ever in Influencer Marketing

How the James Charles Spirit Airlines backlash reveals why audiences react more strongly to perceived cruelty than controversy itself.

Kelly HoganJun 30, 2026

Audience First, Show Second: The Marketing Story Behind SLOMW

Influencer Marketing3 min read

Audience First, Show Second: The Marketing Story Behind SLOMW

The reality show that proved audiences are the best marketing team.

Alyssa EdwardsJun 23, 2026